Have you ever made a list of all the possible features and benefits of what you sell? Have you ever really put yourself in the mindset of your customer and took an objective look at what you sell from their point of view? What are the real benefits that your customer is out there looking for and will they find them in your product? These are just a few of the ideas that you'll start to explore when you answer a few questions about what you sell. Doing this can be your start in creating a sales strategy. Start with this list of questions and then brainstorm! You will be so pleased at what will be revealed when you attempt to define what you sell -- you'll possibly discover benefits and uses you didn't even know existed about what you sell!