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By Emjae Johnson, About.com Guide to Sales

15 Year Old Girl Scout Sells 17,328 Boxes of Cookies - No Longer Too Shy to Sell

Thursday May 15, 2008

Well here is a story I found on PostBulletin.com that perked me up over my morning coffee! Jennifer Sharpe, a fifteen year old teen from Dearborn, Michigan quite possibly has broken the national sales record by selling 17,328 boxes of those deeee-licous Girls Scout cookies! We all have to start somewhere and what a delightful encouragement this is for everyone in sales. According to the article she had the help of her mother and a troop leader. She set up her "shop" on a busy street corner and was there everyday and evening, except for a brief short time off for illness.

The best part of this story to me is her mother stating that Jennifer, who was once very shy, has now developed a new confidence in talking to people. I wonder if she used any of the sales techniques developed by Markita Andrews, a previous Girl Scout Cookie sales champion? We can all remember the first time that we had to approach a customer -- how awkward it felt. I can remember that feeling like it was yesterday, but now I also realize how, through repetition, I overcame the problem.

Another part of Jennifer's story that jumped off the page was the fact she stated that "she loves the Girl Scout Cookies"! This is a basic ingredient in selling...know your product. If you take a strong interest in what you sell, you will want to know your product inside and out. If you also love what you sell, like Jennifer, you cannot help but express that to your customers through your voice and facial expressions. It's like electricity and it catches on to everyone you meet. Today, take a new interest in what you sell...find a way to fall in love with it and your sales will increase!

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