The Bottom Line
Jeffrey Gitomer's Little Red Book of Selling is a must have sales book for anyone working as a sales person or aspiring to become one. It is loaded with small bite-sized pieces of expert "how to sell" information and sales techniques that inspire and encourage the reader to become the expert in sales as well as in the industry in which they sell for. It is hard packed with sales tips and advice for those learning sales basics and is an excellent refresher for the seasoned sales person.
Pros
- Very concise information and gets right to the heart of the chapter on the spot.
- Easy to read and understand about how to apply his many techniques.
- Visually easy on the eyes with larger size and bold print.
- Expert "tried and true" advise that is applicable to all types of sales.
- Inspires the reader to try new techniques and to perfect and expand their abilites.
Cons
- There is some off color language that is used but it does not take away from its excellence.
Description
- Written by Jeffery Gitmore, a New York Times Best Selling author. Published by Bard Press.
- Two hundred and nineteen pages of sales tips and reference information.
- Hardback is a high quality fabric cover with a stitched-in red ribbon book marker.
- Heavy weight high gloss pages that will stand up to long term usage.
- Overall, the presentation of this sales book is an excellent choice for gift giving to anyone who has an interest in sales.
Guide Review - Jeffrey Gitomer's Little Red Book of Selling
This sales book was such an easy read, although it is not something that you will read in one sitting. If there is such a thing as a "devotional" for sales, then the Little Red Book of Selling would be that book. As I read through it, almost each chapter (if not every page) encourages the reader to stop and think. It gets the wheels of the imagination turning on how to improve and master the sales techniques that you are now using or if you are a beginner in sales, it turns the light on to what you should be doing to succeed. This is one book that I would not pass by. Having this on your bookshelf will be a key sales tool that will be referred to again and again.
