Cell phones in general are extremely useful for salespeople, who often spend a lot of time on the road and value being able to stay in touch. Smartphones take this convenience a step further by enabling you to have access to a wide range of useful tools and information. Here are just a few ways that salespeople can benefit from the luxury of a smartphone.
1. Find Your Way
Your phone's GPS can get you to appointments on time, even if you're in a strange city far from home. Most GPS software will even alert you of major traffic delays and find you an alternate route.
2. Access Customer Data
Many CRMs allow you to connect from your smartphone and pull out useful data on prospects and customers. It's easy to retrieve a customer's order history or your background with a prospect, keeping you armed with vital information.
3. Last-Minute Research
Salespeople endeavor to be early to every appointment. While you're sitting in your car or in the lobby waiting for your prospect to appear, you can pull out the smartphone and do some last-minute Google searching and perhaps find a new tidbits of information.
When you've got six sales appointments lined up in one day, keeping them straight can be a nightmare. Most smartphones have apps that allow you to record not only who and where, but also your notes about the impending appointment. That can save you from calling a prospect by the wrong name, or pulling out notes you jotted down about their competitor.
5. Update Social Media Accounts
Smartphones can make social media marketing a lot easier by allowing you to take a minute here or there to post updates and read comments. Thanks to a smartphone, you can use time that would otherwise be wasted while standing in line or waiting in someone's office.
6. Get Real-Time Answers
When your prospect asks a question during an appointment and you don't know the answer, it's not necessarily a stumper. A smartphone allows you to check your company website or CRM to pull up information about your products and give an immediate – and correct – answer.
7. Contacts At Your Fingertips
A smartphone makes your entire address book available to you at all times. So if you suddenly need to call your former co-worker from the road to provide an introduction to a new prospect, it's not a problem. You can also access live networking tools like LinkedIn to find new contacts on the spot.