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Sales Promotions for the Small Business Owner and Salespeople

Stay ahead of competitors with sales promotions that were designed for both small business owners and sales people. Fresh and easy low budget ideas to increase profits and build your customer base. Something for everyone that wants to succeed in marketing their product or service.
All About Sales Promotion from "Know This"
Twenty pages of information on sales promotions from coupons to trade shows. An excellent overview of what sales promotion is all about and ideas on the various methods available to use.
Sales Promotion Methods and Ideas
Excellent article covering what a sales promotion is and how it us used to create more sales, especially when introducing a new product.
Planning Promotional Programs
Simple step by step method to planning a promotional program for increased sales. Helps you to think through who your target buyer is and what you most want to communicate to that market through your promotional campaign.
Top 10 Direct Mail Mistakes
Direct mail can be a very effective sales tool whatever your target market is. Keep your success high and your costs down by studying this list of common mistakes made when implementing a direct mail program.
Direct Mail Basics
If you have been considering doing your own direct mail campaign your will find this very helpful. A very concise article about what direct mail is, its uses, the different types, advantages, disadvantages and tips on developing your own direct mail piece.

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