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Exploring Presentation Strategies and Presentation Practices

By Emjae Johnson, About.com

Your sales presentation strategies maybe the most key step in the sales process that will enable you or your sales team to reach that goal of closing more sales. Here is where you can present to your client everything that is needed in order for them to make a buying decision...including re-establishing their needs and overcoming the most common objections.

There are many different types and methods of sales presentation strategies. Some of these presentation practices are totally automated and can be utilized without the presence of a live salesperson. Automated presentations take a lot of careful thought, organization and expertise in their production. However, this type of presentation practice when done effectively can pay off very well and often cost less in the long run. Here are some examples of automated sales presentations:

  • Audio CDs or Cassettes
  • DVDs and Video Cassettes
  • Online Videos
  • PowerPoint or Similar Presentation Software
  • Flash presentations
  • A Website that is Well Copywritten
  • Online Audios

There are some products and services that require a lot of interaction with the salesperson during the presentation in order to make the sale.There are still other types of presentations strategies that are specific to the skill level of the salesperson who is making the presentation. The five basic methods of live sales presentations are:

  • Seminar Presentations
  • Pre-planned and Memorized Presentations
  • Partially Planned Interactive Presentations
  • Customized Problem Solving Presentations
  • Team Presentations
  • Webinar Presentations
  • Teleconference Presentations

You can make an educated decision on what type of sales presentations are best for you or your business by first determining what you sell and who buys your product or service.

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