Identifying the details of who will buy your product or service will strengthen your sales plan strategy and ultimately your sales. What will be revealed to you may make the difference in what types of decisions you make that will affect your sales and your business. There are many things to be learned by getting to know your customer. It can be very beneficial in pinpointing customer needs and wants that you did not know existed as well as opening up new ideas for marketing and sales strategies. So how do you get to know your customer?
Choose a quiet place where you will not be interrupted and write down the answers to the following questions. This is not a complete list of questions and you should feel free to add on other related information as you go along. Make sure that you create this list in a format that can be easily updated in the future and preferably similar to your list of "What do I sell?".
- Who buys the product or service and individual or a business?
- What is the geographic location of who buys from me?
- Income level?
- Gender?
- Age?
- Race?
- Education level?
- Occupation?
- Is the business retail or wholesale?
- Are they located locally, nationally or worldwide?
- What sources (if any) are they currently buying from?
- Will they be re-selling my product? (such as a retailer or subcontractor)
If I sell primarily to individuals, what is their:
If I sell primarily to businesses:
This list should get you started in making an excellent profile of who buys or who will buy your product or service.
