1. Industry

Cold Calling

Rotary-dial phone

Even superstar salespeople tend to dread cold calling. In fact, cold calling doesn't have to be an ordeal. Here's how to cheerfully turn your cold leads into warm prospects.

More Cold Calling Strategies
Sales Spotlight10

Check Your Skill Set

Friday May 24, 2013

Notebook and office suppliesIn a recent article posted to Startup Smart, Greg Ferrett explored the most crucial skills for salespeople. He opened with a lament about the fact that salespeople often allow their most important skills to get rusty over time instead of using them regularly, then went on to give details on what he considered to be most important for salespeople.

The first skill Ferrett discusses is perhaps the most interesting: great salespeople are great listeners. The more you let your prospect do the talking, the more they like you - and, incidentally, the more you learn about their needs and can thus customize your pitch.

Seven core sales and business tools: How sharp are your skills?

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Mastering the Basics?

Thursday May 23, 2013

ABC'sKnowing the basics of sales before you proceed into deeper waters is crucially important. And salespeople who've been in the business for awhile are advised to get "back to basics" now and then just to make sure they're not overlooking anything important.

That's the premise behind the book Mastering the Basics of Selling, and it's a great one. Unfortunately Casto doesn't exactly carry out the promise implied in his book title. The book would be best described as a very fast skim of very important material.

Book Review: Mastering the Basics of Selling

Related Reading
Before You Make Your First Sale
Essential Sales Skills

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Webinar Wednesday #90

Wednesday May 22, 2013

Back to SchoolWebinar Wednesday is a celebration of all things webinar. You will find upcoming webinars, links to recorded webinars for those who missed them on the first go-round, and occasional recaps of webinars I recently attended.

New Webinars:

"Sales Coaching for Improved Performance" (Thursday, May 23rd 2:00 pm ET) - hosted by Sales Readiness Group. Improve team performance through effective coaching.

"Trends Impacting the Future of Work" (Wednesday, May 29th 1:00 pm ET) - hosted by Citrix. Perfecting the virtual office.

Photo courtesy of iStockPhoto

Selling Value

Sunday May 19, 2013

Credit card and moneyWhen your product or service is the cheapest one on the market (or the ONLY one) you won't hear a lot of price objections. But the vast majority of the time there will be at least one competitor out there with a similar product at a lower price. Which means you'll get questions from prospects about the price difference - and you'd better be ready to answer them.

Some prospects will only care about buying the absolute lowest priced version of whatever it is they're buying. Such prospects are usually far more trouble than they're worth, so send them along happily to plague your competitor. Most prospects, though, simply need to know that the product's value is equal or better than its price.

Selling When You're Not the Cheapest

Related Reading
Selling Value Over Price
Differentiating Your Product

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