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Selling Tactics

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In military jargon, strategy is your overall plan of action... tactics is the specific means you use to achieve your goal. Here are some day-to-day sales tactics that can get you where you want to go.
  1. Getting Started
  2. Becoming a Salesperson
  3. Sales Channels
  4. Coping with Slow Sales
  1. Building Rapport
  2. Keeping Your Customers Happy
  3. Build and Maintain a Network
  4. Tools and Resources

Getting Started

Help Wanted

Are you considering a career in sales? Or perhaps you're looking to start your own business and need a little guidance in how to sell. Here are some places to start looking.

Becoming a Salesperson

Goalpost

Now that you've found your sales job or started your business, you'll need a little advice on how to proceed. The first step is to understand what it means to be a salesperson.

Sales Channels

Internet cafe

There are plenty of ways to reach your target customer. So which will you choose? Phone? Internet? Email? Direct mail? How about door-to-door? Understanding each channel will help you decide which ones are best for you.

Coping with Slow Sales

Umbrella

Selling is cyclical by nature. There will be days when you sell your product to everyone you encounter, and days when you can't seem to sell at all. Keep the latter as painless as possible by making a few preparations.

Building Rapport

Plaid Coat

Building rapport with your prospects is vital. It's the only way you'll earn their trust during the brief window of time you'll have to speak with each prospect.

Keeping Your Customers Happy

Shooting star

Your existing customers are like money in the bank. You can keep selling products to them, and if they're happy with you they'll tell their friends how great your company is! Happy customers are the sales version of compound interest.

Build and Maintain a Network

Gift

Having a network of contacts, associates and friends is a huge help for any salesperson. They're an ongoing support system and a great source for information and referrals.

Tools and Resources

Dictionary

Here are a few helpful tools to maximize your sales or help save you some valuable time and money.

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